GW Casting
Get your products cast in the stories people binge.
Viewers on Generated Worlds tap Shop in the middle of an episode to find what they just saw. We match your catalog, by picture, to the scenes it fits, so your products are discovered inside the story. See where you'd be cast with a free audition before you pay a cent.
One monthly price, no per-click fees. Shopify, Google Merchant feed or CSV. Holiday catalogs welcome.
How the AI casts your catalog
It watches the scene the way a stylist would
Every episode is read frame by frame: who is on screen, what each character wears and carries, and what the story says about them. Your catalog is read by picture: cut, color, material, style. Then each product is cast where it fits a character, in the seconds it is on screen.
123Story pick
Not on screen, but true to her: a dark oud perfume, “for Alexia's hidden identity and her turn into a mafia queen.” Beauty, fragrance and lifestyle brands are cast this way too.
1Houndstooth double-breasted blazer
AI read: beige and brown houndstooth · structured lapels · brooch accent
$104
2Cream silk bow-tie blouse
AI read: cream silk · bow tie neck · soft drape
$154
3Pearl pendant necklace
AI read: single pearl · fine chain · gold tone
$128
- Real matches from this episode, from stores across the open web. They are examples, not advertisers. Your products would compete for these places.
Why viewers stop to look
They already love the character
A viewer who has watched Alexia for an episode wants her blazer, not a blazer. Your product arrives attached to someone they care about.
At the second they noticed it
Shop opens on the moment that is paused, so the match is to what is on screen right now, while the want is fresh.
They asked for it
Nothing interrupts the show. Shop opens only when the viewer taps it, so every look at your product is one they chose, and they can save it to their list for later.
Brand-safe by design: products never appear against graphic violence or sexual content, never on children, and every account is reviewed by a person before it goes live.
Cast in four steps
- 01
Bring your catalog
Shopify in one click, your Google Merchant feed, or a CSV. Your holiday picks, or everything.
- 02
Free audition
See the real scenes, series and characters your products fit, before you pay.
- 03
Choose a plan
One monthly price. No bidding, no budgets, no per-click fees.
- 04
You're cast
Your products appear, marked Sponsored, wherever they fit. New arrivals are cast too.
Discovered in the story, not skipped before it
Our Shop shelf already fills itself with the products from across the open web that best match each scene. Getting cast puts your products in that match, marked Sponsored, in front of viewers who just saw something they want. A shelf carries at most two Sponsored products, and no plan buys a product into a scene it doesn't fit. That's why viewers keep opening it.
What each tier looks like
The same scene, the same viewer tapping Shop. What changes is how big a part your brand plays.
Cast
Your product appears in the scenes it fits, marked Sponsored, next to the best organic finds.
Shop this scene
His Sweet Obsession · Episode 1
Bow blouse
SponsoredYour blazer
Pearl pendant
Featured
When your product and another fit the scene as well, yours comes first, and new series are matched for you first.
Shop this scene
His Sweet Obsession · Episode 1
SponsoredYour blazer
Bow blouse
Pearl pendant
Wardrobe Partner
Your name on the series you choose, and no other retailer in your category there.
His Sweet Obsession
Wardrobe by Your Brand
Shop the wardrobe · Your Brand
His Sweet Obsession · Episode 1
SponsoredYour blazer
Bow blouse
Pearl pendant
Pricing
One monthly price for how big a part your brand plays. No per-click fees, no budgets, cancel any time. Founding brands who join before December 31 keep their price for 12 months.
Cast
$750 / month
For independent brands: your products, cast in the dramas people binge.
- Up to 500 products matched across every drama
- Shown as Sponsored in the scenes they fit
- A monthly casting report: every scene, series and character
- Tracked links to your store
Featured
$3,500 / month
For established brands and retailers: a bigger part in more stories.
- Up to 10,000 products
- First choice when your product and another fit a scene as well
- Priority matching on new series
- Casting report by series and character
Wardrobe Partner
from $15,000 / month
For major retailers and brands: the wardrobe credit on the series you choose.
- Your full product feed, no limit
- "Wardrobe by" credit on chosen series
- Category exclusivity in those series
- First look at new dramas
- A quarterly review with our team
Questions
What is GW Casting?+
Your products, cast in the dramas people binge. We understand each product by its picture (cut, color, material, style) and match it to the outfits, accessories, beauty looks and lifestyle moments in our series. When a viewer taps Shop on that scene, your product is there, marked Sponsored.
What is the free audition?+
Connect your catalog and, before you pay anything, the Ads Manager shows you the real scenes your products fit: the series, the episode, the character and the item. Choose a plan only if you like what you see.
Do I need a Shopify store?+
No. Connect a Shopify store in one click, give us the product feed you already send to Google Merchant Center (XML, CSV or TSV), or upload a CSV. Feeds are read again every day, so new arrivals are cast too.
What do I pay?+
One monthly price: Cast is $750 and Featured is $3,500. Wardrobe Partner, for major retailers, is by contract from $15,000. There are no per-click fees, no budgets to manage and no bidding. Cancel any time.
What should I bring?+
Anything you sell. Holiday shoppers are binging now, so many brands start with their gift picks, but any catalog works and we match all of it.
Where do my products appear?+
In the Shop shelf a viewer opens during an episode, next to the items that match what is on screen. A shelf carries at most two Sponsored products, so it stays a place viewers want to look. Nothing interrupts the show.
Who decides which products fit?+
Our matching first, then our people. A product appears only where it fits the scene; no plan buys its way into a scene it doesn't fit. Every account is reviewed before it goes live.
How do I see results?+
Your casting report shows every scene, series and character your products were cast in, and how many viewers saved them. Visits to your store arrive tagged utm_source=generatedworlds, so you see them, and what they buy, in your own analytics. Shopify stores get order tracking automatically.
Is there a founding offer?+
Yes. Brands that join before December 31 keep their monthly price for 12 months.
Be the thing they want from the scene.
Holiday shoppers are binging now. See where your gift picks would be cast.
Start your free audition